DIRECT MAIL ADVERTISING USPS CODE
DIRECT MAIL ADVERTISING USPS ZIP

Unlike a Facebook ad, you can’t track that the user went from your ad to your product page. Technically, there is no automatic way to track direct mail response rates, ROI, and general engagement. Say that you already have some customers that already fit the mold of exactly what you are looking for, and you just want more of them.īy using factors like their age, gender, income, and other key attributes, you can find prospects just like them to target with your direct mail marketing efforts. In addition, you can use some of the existing marketing work you have done to make this process even easier. It even calculates the approximate cost of postage to send a mailer to that route.Īs long as you already know who your target audience is, direct mail can be highly specific.

When you hover your mouse over a route, the tool will show you the number of residents, number of businesses, age range, average household size, and average household income of that zone. You’ll see a map that looks something like this.

DIRECT MAIL ADVERTISING USPS ZIP

Select up to five zip codes near your location. Start by entering your city and state or zip code.

DIRECT MAIL ADVERTISING USPS CODE

When someone scanned the code with their phone, it sent them to a video that encouraged them to spend $20 on someone less fortunate during the holiday season.īut what about sending the right message to your customers using direct mail?Ĭan you target your ideal client well enough to make it worth your time and money?Īt, you can use their Every Door Direct Mail tool to send mail to different customers in different areas. There’s a scannable code and a hashtag to use below it. While you shouldn’t invest only in direct mail, you should consider it part of your marketing bag of tricks.ĩ7th floor in Utah combined direct mail and digital marketing to increase loyalty with their clients.įirst, they sent out a direct mailer to all of their clients with a holiday poem and a $20 bill with a scannable code next to it.Įndearing, right? But the beauty is when you flip over the card and look at the left-hand side. They’d consider running Instagram ads, do paid search campaigns, and even use search engine optimization to increase traffic. Smart marketers wouldn’t run only Facebook Ads and call it a day. Direct Mail Works Great with a Digital Marketing StrategyĮvery great marketing strategy uses multiple channels. And that’s the click-through rate, not the response rate, which is 0.6%.ĭespite what the haters say, direct mail is still holding its own against other marketing channels. Now compare that number to email, which has an average click-through rate of about 2% or 3%. That baffling ROI says nothing of direct mail’s response rate, which is 5.3% for mail sent to houses and 2.9% for prospect lists.

That might not seem very high, but when you consider that paid search has an ROI of 23% and online display at 16%, that number looks a lot more attractive.Īre you curious about what your direct-mail ROI could become? You can go here to calculate it. Social media is ahead by only 1 percentage point. Would it surprise you if I said that direct mail gives you more bang for your buck than paid search and online display ads?ĭirect mail has a median ROI of 29%, putting the ROI in third behind email and social media marketing in terms of ROI. Here are 13 reasons why direct mail still isn’t dead. Even better, the prospect response rate increased by 190% compared to 2015.ĭirect mail is still effective, and using it is a game-changer for any serious marketer. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you?īut direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. In an increasingly digital world, direct mail seems old and boring.

Direct mail advertising usps